Understanding Offers in Kakiyo
In Kakiyo, Offers are detailed descriptions of your offerings that provide the AI with essential knowledge about what you sell or provide to clients. They are not actual offers for sale within Kakiyo, but rather informational profiles that help the AI understand your business offerings.
Why Offers Matter
Offers in Kakiyo serve several critical functions:
Enhanced AI Understanding: They give the AI detailed knowledge about your offerings, enabling more intelligent conversations with prospects
Better Question Handling: When prospects ask specific questions about your services or offers, the AI can provide accurate, detailed responses
Improved Conversation Flow: The AI can naturally incorporate offer information into conversations at appropriate moments
Value Proposition Communication: The AI can effectively communicate your unique selling points and competitive advantages
Targeted Messaging: With detailed offer information, the AI can tailor its approach based on prospect needs and how your offerings address them
Offers vs. Campaigns
It's important to understand the difference:
Offers are descriptions of what you're selling or offering
Campaigns define who you're targeting
One offer can be used across multiple campaigns, allowing you to maintain consistent messaging about your offerings while tailoring the approach to different audience segments.
Best Practices for Offer Information
For optimal AI performance, your offer descriptions should:
Be comprehensive enough to cover key points (30-50 lines recommended)
Include specific features, benefits, and use cases
Explain what makes your offering unique compared to competitors
Identify your primary target audience
Use clear, straightforward language
Avoid overly technical jargon unless necessary for your market
Include pricing structure if applicable
Next Steps
Once you understand what Offers are in Kakiyo, you can: