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Managing Your Campaigns

This article explains how to monitor, optimize, and manage your existing campaigns in Kakiyo.

Ilan Asseo avatar
Written by Ilan Asseo
Updated over a month ago

The Campaigns Dashboard

The Campaigns dashboard provides an overview of all your prospecting activities:

Key Metrics at a Glance

At the top of the dashboard, you'll see important performance indicators:

  • Total Campaigns: Number of campaigns you've created

  • Total Prospects: The combined number of prospects across all campaigns

  • Average Connection Rate: Percentage of connection requests accepted

  • Average Reply Rate: Percentage of prospects who replied to messages

Campaign Status Indicators

Each campaign displays its current status:

  • Active: Currently running and engaging with prospects

  • Paused: Temporarily stopped but can be resumed

  • Draft: Created but not yet launched

Understanding Campaign Cards

Each campaign appears as a card showing:

  1. Campaign Name: The name you assigned during creation

  2. Creation Date: When the campaign was created

  3. Key Performance Metrics:

    • Prospects: Number of prospects loaded

    • Connect: Connection acceptance rate

    • Reply: Percentage of prospects who replied

  4. Status Indicators:

    • Remaining invitations count

    • Number of successful connections

    • Number of prospects who replied

Campaign Warning Alerts

You may see orange warning banners on campaigns:

  • "Campaign will be out of prospects in X days"

  • This indicates you should add more prospects to maintain campaign momentum

Managing Individual Campaigns

To manage a specific campaign:

  1. Find the campaign card on the dashboard

  2. Click the three dots (⋮) in the top right corner of the card

  3. This opens a menu with options:

    • Edit Campaign: Modify campaign settings

    • Pause/Resume Campaign: Temporarily stop or restart

    • Delete Campaign: Permanently remove the campaign

Adding More Prospects

When a campaign is running low on prospects:

  1. Click on the campaign card to enter detailed view

  2. Select the Prospects tab

  3. Click Add Prospects

  4. Choose your prospect source (LinkedIn Search, CSV import, etc.)

  5. Follow the steps to import new prospects

Pausing and Resuming Campaigns

To pause a campaign:

  1. Find the campaign on the dashboard

  2. Click the three dots (⋮) menu

  3. Select Pause Campaign

  4. The campaign will stop sending connection requests and messages

To resume a paused campaign:

  1. Find the paused campaign

  2. Click the three dots (⋮) menu

  3. Select Resume Campaign

  4. The campaign will continue from where it left off

Optimizing Campaign Performance

When to Optimize

Consider optimizing your campaigns when:

  • Connection rate falls below 40%

  • Reply rate falls below 20%

  • You notice negative feedback in responses

What to Optimize

  • Product Description: Ensure it clearly communicates value

  • Prompt Templates: Adjust messaging to be more engaging

  • Targeting: Refine who you're approaching

  • LinkedIn Profile: Review your LinkedIn profile

  • Operating Hours: Adjust when messages are sent

  • Follow-up Sequence: Modify timing or content of follow-ups

Best Practices for Campaign Management

  • Check campaign performance at least twice weekly

  • Add new prospects before campaigns run out

  • A/B test different prompt templates to find what works best

  • Regularly review actual conversations to ensure quality

Troubleshooting

  • Low Connection Rate: Review your LinkedIn profile

  • Low Reply Rate: Improve your prompts (especially the first message)

  • Campaign Not Running: Verify LinkedIn account connection status

  • Error Messages: Contact support with specific error codes

Remember that maintaining a healthy LinkedIn profile reputation is crucial for long-term success with automated prospecting.

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