Why Prospect Quality Matters in Kakiyo
Important: The success of your Kakiyo campaigns depends significantly on the quality of your prospect lists. Even the most perfectly crafted AI conversations can't convert prospects who aren't a good fit for your offering.
Defining Your Ideal Customer Profile (ICP)
Before collecting prospects, clearly define:
Company Criteria
Industry or vertical
Company size (employees/revenue)
Geographic location
Technology stack
Growth stage
Funding status (if relevant)
Individual Criteria
Job titles/functions
Seniority level
Decision-making authority
Tenure in role
Activity level on LinkedIn
Relevant skills or interests
Top Tools for Building Quality Prospect Lists
LinkedIn Sales Navigator
Best For: Comprehensive, up-to-date professional data
Key Features:
Advanced search filters for precise targeting
Boolean search capabilities
Saved searches with alerts for new matches
Account and lead recommendations
Best Practices:
Create multiple saved searches with variations of your ICP
Use the "Posted on LinkedIn" filter to find active users
Combine company AND individual filters for best results
Regularly check for new results (weekly recommended)
Export search results to CSV for processing
Clay
Best For: Data enrichment and list processing
Key Features:
Enriches contact information with additional details
Combines data from multiple sources
Powerful filtering and segmentation tools
Automated workflows for list building
CSV export capabilities
Best Practices:
Use Clay to enhance lists exported from Sales Navigator
Set up enrichment workflows to standardize data formatting
Create segments based on engagement potential
Use Clay's scoring features to prioritize prospects
Lusha
Best For: Lead discovery with AI and contact information enrichment
Key Features:
AI-powered lead recommendations based on your ICP
Identifies companies and decision-makers most likely to convert
Comprehensive B2B prospect database
Intent signals and lookalike account identification
Email and phone discovery
Bulk enrichment capabilities
Best Practices:
Leverage the AI to find prospects matching your ideal customer profile
Use intent signals to prioritize prospects ready to buy
Verify contact accuracy before outreach
Export to CSV for Kakiyo import
Other Useful Tools
Hunter.io: Email verification and discovery
Clearbit: Data enrichment and company intelligence
ZoomInfo: Comprehensive B2B database
Seamless.AI: AI-powered contact finding
RocketReach: Professional contact information