Skip to main content

Understanding the Prompts

Master Kakiyo's two-layer prompt system: Context and First Message prompts with variables for AI behavior and conversation control.

Updated over a month ago

Prompts define how your AI agent behaves and communicates. Kakiyo uses a two-layer prompt system that gives you complete control over conversation style and strategy.

Two-Layer Prompt System

Context Prompt

Defines your AI agent's behavior, personality, and conversation strategy.

Includes:

  • Agent's role and personality

  • Conversation goals and objectives

  • Tone and communication style

  • Limits and boundaries

  • Fallback behaviors and responses

First Message Prompt

Defines how conversations are opened after connection acceptance.

Includes:

  • Opening message structure

  • Value proposition delivery

  • Personalization approach

  • Call-to-action strategy


Variable System

Variables allow you to reuse prompts across multiple campaigns and agents with different parameters.

Required Variables

Must be configured for every campaign:

  • Prospect Description: All prospect information for personalization

  • Offering Description: Knowledge about what you're selling

Important: you don't need to enter a value for those variables, just place them somewhere in one of your 2 prompts and let the AI Agent fill them for you.

Optional Variables

Pre-defined variables for common use cases:

  • Agent Name: Name the AI should use in conversations

  • Company: Your company name for the campaign

  • Prospect Name: How to address prospects

Custom Variables

Create your own variables for specific needs:

  • Goal: Different objectives for different campaigns

  • Industry: Specific messaging for different sectors

  • Custom messaging: Any other variable content you need

Example usage: You want to use the same prompt in 2 different campaigns.

Instead of writing "Your objective is to book a meeting" in the prompt, use "Your objective is to {{goal}}" and set Goal = "book a meeting" in Campaign 1 and Goal = "visit my website" in Campaign 2.


AI Model Selection

Kakiyo offers access to all major AI models from leading providers:

Available Models:

  • Anthropic Models: All Claude models (Sonnet and Opus)

  • OpenAI Models: All GPT models (ChatGPT series)

  • Grok Models: All X AI models

  • Google Models: All Gemini models

Current Recommendation: As of today (July 15th, 2025), Claude Sonnet 4 offers the best efficiency-to-cost ratio for most use cases.

Important: The best-performing model changes approximately every 2-3 months as new models are released and improved. What's optimal today may not be optimal in the future.


Credit System

Credits are consumed only when the AI agent sends messages during conversations. No credits are used for setup, testing, or other platform activities.

Credit consumption is per message and depends on:

  • AI model selected: Different models have different costs

  • Prompt size: Length and complexity of your prompts

  • Message length: Length of the AI-generated response

Variable consumption: Credit usage varies significantly per message depending on these factors. There's no fixed rate as it depends entirely on your specific configuration and conversation context.


Writing Effective Prompts

Best Practices

  • Define clear goals: Specify exactly what you want the AI to achieve

  • Set boundaries: Define what the AI should and shouldn't do

  • Match your tone: Write in the style you want the AI to use

  • Include fallback instructions: Tell the AI how to handle unexpected situations

  • Use proper formatting: Structure prompts clearly with sections

Testing and Optimization

  • Use the Sandbox: Test prompt effectiveness before launching campaigns

  • Iterate based on results: Refine prompts based on conversation performance

  • Monitor conversations: Review actual AI responses and adjust accordingly


Starting Point

Kakiyo provides a default prompt template that achieves ~30-40% reply rates. Use this as your foundation and customize based on your specific needs and target audience.

Important: Advanced users who master prompt engineering can achieve 55-70% reply rates through sophisticated targeting and messaging strategies.


Well-crafted prompts are essential for successful AI conversations. Start with the default template and refine based on your specific audience and goals.

Did this answer your question?