Campaigns bring together your offering, prompts, LinkedIn profile, and prospects into an active outreach operation. Each campaign targets a specific audience with a specific message.
Campaign Components
Every campaign requires:
Offering: What you're selling
Prompts: Context and First Message prompts
LinkedIn Profile: Account that will send messages
Prospects: Target audience (CSV or AI Lead Finder)
Operation Modes
Autopilot Mode
Fully automated: AI handles all conversations independently
No intervention: Operates 24/7 without human input
End-to-end: Manages from connection to meeting booking
Scalable: Handles multiple conversations simultaneously
Copilot Mode
Human oversight: Option to review and intervene
Pause control: Take manual control of specific conversations
Strategic input: Combine AI efficiency with human expertise
Flexible: Switch between modes as needed
Campaign Management
Pause Options
Campaign Level:
Pause entire campaign operations
Stop all outreach activity for the selected campaign
Profile Level:
Pause specific LinkedIn accounts
Useful for account maintenance
Other profiles continue operating
Prospect Level:
Pause individual conversations
Take manual control when needed
Resume AI control later
Mid-Campaign Modifications
Prompt Changes:
Update Context or First Message prompts
Changes apply to new conversations
Existing conversations continue with new prompts
Offering Changes:
Switch offerings during campaign
Update product knowledge base
Adapt to new messaging requirements
Performance Tracking
Key Metrics
Connection Rate: Percentage of invitations accepted
Reply Rate: Percentage of prospects who respond
Prospect Counts: Total prospects, accepted connections
Message Statistics: Sent and received message volumes
Monitoring Options
Campaign-specific: Performance data per campaign
Overall averages: Aggregated performance across all campaigns
Profile analytics: Performance per LinkedIn account
A/B Testing
No built-in A/B testing: Create separate campaigns to test different approaches:
Different prompts: Test various conversation strategies
Different offerings: Compare messaging effectiveness
Different targeting: Test audience segments
Best Practices
Campaign Strategy
Single focus: One offering per campaign for clarity
Clear targeting: Specific audience segments
Consistent messaging: Aligned prompts and offerings
Regular monitoring: Track performance and adjust
Optimization
Test before scale: Validate approach in small batches (~150 prospects)
Monitor conversations: Review AI performance regularly
Iterate based on data: Adjust based on results
Multiple campaigns: Test different approaches simultaneously
Safety Considerations
Respect limits: Stay within LinkedIn outreach guidelines (maximum recommended: 30-40 invites per day)
Monitor account health: Watch for any issues or restrictions
Gradual scaling: Increase volume progressively
Effective campaign management combines strategic setup with ongoing optimization to maximize outreach results while maintaining account safety.