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Analytics

Track campaign performance with connection rates, reply rates, and prospect metrics.

Updated over a month ago

Track campaign performance, monitor key metrics, and analyze outreach results to optimize your LinkedIn prospecting strategy.

Current Analytics Dashboard

Key Performance Indicators

Connection Metrics:

  • Average Connection Rate: Percentage of invitations accepted across campaigns

  • Total Prospects: Number of prospects in each campaign

  • Connected Prospects: Number of accepted connections per campaign

Conversation Metrics:

  • Average Reply Rate: Percentage of prospects who respond to messages

  • Messages Sent: Total outbound messages per campaign and profile

  • Messages Received: Total responses and engagement per campaign

Reporting Levels

Campaign-Specific Analytics:

  • Individual campaign performance tracking

  • Campaign-specific connection and reply rates

Overall Performance:

  • Aggregated metrics across all campaigns

  • Account-wide averages and totals

  • Cross-campaign performance comparison

Profile-Level Analytics:

  • LinkedIn account-specific performance

  • Invitations sent per profile

  • Message volume per connected account

  • Individual account health monitoring


Using Analytics for Optimization

Performance Identification

  • Top performers: Identify best campaigns, prompts, and audiences

  • Weak points: Discover underperforming elements

  • Optimization opportunities: Find areas for improvement

  • Scaling insights: Determine what to expand and replicate

Strategic Decisions

  • Campaign refinement: Adjust targeting based on performance data

  • Resource allocation: Focus efforts on highest-performing strategies

  • Prompt optimization: Refine messaging based on response rates

  • Audience targeting: Double down on converting prospect segments

Continuous Improvement

  • Regular reviews: Weekly and monthly performance analysis

  • A/B testing: Compare different approaches using analytics

  • Iterative optimization: Ongoing refinement based on data insights

  • Goal tracking: Monitor progress toward business objectives


Analytics provide the insights needed to transform outreach from guesswork into data-driven strategy. Use current metrics for immediate optimization while preparing for advanced intelligence capabilities.

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